ACC Bank, Dublin - A new style of writing
This project involved helping the bank create a rule book for how its employees write both in internal communications documents and correspondence with its customers and stakeholders. I created a customised Style Guide to bring quality and consistency to the writing of everyone in the bank. This work fits into a wider brand and communications strategy.
Constructionline, London - Sales collateral and website copy
As the UK's largest register for pre-qualified contractors and consultants, Constructionline is an online database business that must communicate quite complicated technology to different stakeholders, from government bodies and state-owned organisations to builders and service suppliers. I helped to clearly explain the technology, services and procedures for a new website and write sales and marketing materials for different target audiences.
Letterkenny Institute of Technology (LYIT), Donegal - Fresh writing for new website and prospectus
As a growing third level educational instituion in a changing marketplace, LYIT, revamped its branding and marketing strategy. I helped by writing a new prospectus and creating new website copy to capture the new image and approach the college was looking for. As you can imagine, the college has to provide a huge amount of information for different audiences. I organised and clarifyed the content, writing it in a fresh, positive, clutter-free style that makes the prospectus and website accessible, interesting, informative and welcoming.
The Brand Union, Dublin - a unique tone of voice for Ulster Bank
By working closely with the creative team at The Brand Union, I helped develop a unique tone of voice for the evolving brand to accompany its advertising and marketing strategies. This covered a range of projects from creating new language style and tone to writing product brochures and web copy.
Singularity, Derry - Reader-friendly case studies on award-winning technology
This software firm has headquarters in Derry and offices around the world. Its award-winning business process management technology brings excellent productivity and financial benefits to clients. One of the best ways of illustrating this to new prospects is through case studies - show how the technology has worked for another client so that someone new to it can easily understand how it works and can clearly see the benefits it can bring.